I
have found myself covering articles dealing with income inequality over the
past months, and really recognized that the ability to control wealth brings
many perks. The number of access points
to influence is potentially the most powerful source that the wealthy have in
America, specifically being through the media.
Jack
Shafer writes an article via Reuters on a recent incident where former
governor, former mayor, former district attorney, and former head of the
Democratic National Committee Ed Rendell bought the Philadelphia Media
Network. This is a serious purchase,
allowing Rendell to control many of the large access points for news in the
Philadelphia region.
So
what seems to be the biggest problem with this?
Shafer believes that the influence on the news will be skewed, and he
continues to provide support to his argument through historical incidents and
the statistics of campaign budgets from the past.
The
big point is that these media companies are hurting pretty bad. In the article, a statistic is provided
stating that newspaper advertising revenues have been cut in half since
2005. The Philadelphia Media Network saw
a decrease in net profits from $120 million to $4 million dollars last year, stated
by journalist Tom Ferrick.
We
have seen our communications grow exponentially over the past decade in a
manner. People are finding ways to
access news for cheaper and newspapers are becoming more and more
obsolete. But there is still plenty of
reason to worry about biased ownership.
The credibility will be tarnished by Rendell’s likely skewed beliefs
towards news, and overall, the ones who are most affected are those who are
less educated and still establishing a valid opinion towards situations in
America. This is a harmful social cost
that could bite America in the ass, and really further damage the world of
journalism in the future.
If
people see brokers are untrustworthy, and many even question the ethics and
moral consciousness of politicians, what happens if we see numerous media
networks becoming overly biased and run by those merely trying to put their own
twist on the news?
Fox
News shows a prime example of skewed and untrustworthy reports, and while this
statement may be controversial, the acts of shady journalism leave people
unsure and unwilling to believe the network.
However, there are those who may not know better and, as stated
previously, are easily swayed into a mindset that doesn’t receive the entire
truth. And in all honesty, this goes for
both sides of the political parties, and for any issue that could lead to
biased reporting. It is not healthy for
our society.
This
is another case that I feel social costs are higher than the benefits. I believe it is too early to tell what affect
Rendell will have on the Philadelphia Media Network, but the truth is that
people are going to have trouble deciphering the biased opinions that may soon
creep onto the teleprompter. I truly
hope this doesn’t steer too far from the truth.
Most of us don’t trust half the people in America; let’s not try to avoid
more swindlers.
Reference:
- Shafer, Jack. “Who Cares if a Politician Buys a Newspaper?” Reuters. http://blogs.reuters.com/jackshafer/2012/02/23/who-cares-if-a-politician-buys-a-newspaper/